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BRAND VOICE & COPY DIRECTOR
WELCOME TO THE PARTY
When it comes to sequins, too much is never enough (at least according to Retrofete, the New York-based label known for its opulent party aesthetic.) Since September 2021, I've driven the brand voice and copy via email, growing its click-through rates and conversion by double-digits YoY. All emails written by me.
SUBJECT LINE
On the move.
Look good wherever you go.
SUBJECT LINE
From sun up to sun down.
Your summer's about to heat up.
SUBJECT LINE
The ultimate essential.
Find your denim match.
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